Creative direction is the thread that runs through everything I make.
I concept, direct, and execute. Across mediums, across industries, across dimensions. What started in fashion school as an obsession with concept-building evolved into 3D worlds, AR experiences, NFT collections, AI-generated film, and marketing assets that actually stop people mid-scroll.
Having worked across fashion, entertainment, Web3, and brand marketing, I've learned to adapt fast to new tools, new industries, new briefs. When AI entered the creative space, I didn't wait to be taught. I picked it up, entered competitions, and got nominated.
The work here isn't categorised by skill. It's organised by evolution, from where my thinking was born, to where it's going next.
Winner of Viral Pioneer Award, Nominated for Top 5 Best Film at Soulscape 2026 and awarded "Most WTF Trailer" at Machine Cinema × Freepik, she is one of the rare creatives who can concept, direct, and execute end-to-end.
Available for collaboration — salonipatel202@gmail.com














